Limited-batch of handcrafted seaweed kimchi joins Mother-in-Law’s bestselling line

Mother-in-Law’s, the premium kimchi brand known for its authentic take on traditional Korean fermentation, is launching a Seaweed & Napa Cabbage Kimchi, a limited-batch addition to its bestselling Reserve line.

Packed with essential iodine, natural Vitamin B12, ocean trace minerals, and sea vegetables, this release turns everyday kimchi into a true superfood. Pairing these nutrient-dense sea greens with live, gut-balancing probiotic cultures makes supporting digestive health effortless.

On the flavor side, adding seaweed layers a subtle ocean salinity and rich umami over Mother-in-Law’s signature fermented base, enhancing a recipe that already packs significantly more savory depth than standard commercial kimchis.

Since launching its original handcrafted House kimchi in 2009, Mother-in-Law’s has continued to honor founder Lauryn Chun’s family recipe and the Korean craft of son-mat (“hand-taste”). Staying true to these traditional roots, it remains one of the few packaged kimchis on the market made with beef bone broth and fish sauce, giving it a rich, savory depth of flavor.

The 16-ounce seaweed kimchi is rolling out this October in more than 200 Whole Foods Market stores across select U.S. regions.

“Kimchi is a seasonal food of the land, but Korean cooking also has a deep connection with the sea,” said Lauryn Chun, founder of Mother in Law’s. “With this seaweed batch, we’re bringing in another traditional Korean ingredient to add even more savory depth and nutritional power to our House Reserve without changing what makes the line so special: the whole leaves of napa cabbage, bone broth, fish sauce, patient fermentation, and the unique son-mat quality that comes from making each batch by hand.”